Summary:
Ad reporting is how we prove ROI using trackable data from ad platforms, landing pages, forms, and CRM systems.
There are two main reporting models:
-
Lead Generation (Form Submissions)
-
Sales (Booked / Closed Revenue)
How Ad Reporting & Lead Tracking Works
Brown & Becker uses data-driven reporting to ensure complete transparency and measurable results for every campaign. From initial click to final sale, performance is tracked and analyzed to provide clients with a clear understanding of return on investment.
Lead Generation Tracking
When campaigns are designed to generate inquiries, every form submission is tracked through advanced conversion tracking systems. This allows the agency to measure:
-
Total ad spend
-
Website traffic and clicks
-
Total leads generated
-
Cost per lead (CPL)
-
Conversion rates
Each lead is recorded and attributed to its specific campaign, ensuring accurate performance measurement.
Certified Lead Qualification
Not all leads are treated equally. The agency works with clients to define what qualifies as a “certified lead.” This may include criteria such as correct contact information, service area eligibility, budget qualification, or confirmed booking.
Reporting includes:
-
Total leads generated
-
Certified leads
-
Cost per certified lead
-
Lead acceptance rates
This structure protects both parties and ensures fair, performance-based accountability.
Sales & Revenue Tracking
For clients focused on revenue growth, reporting extends beyond form submissions. Campaign performance can be tracked through booked appointments, closed sales, and revenue generated.
Clients receive visibility into:
-
Appointments booked
-
Cost per booked appointment
-
Close rates
-
Revenue generated
-
Return on ad spend (ROAS)
By tracking performance from click to customer, the agency ensures marketing efforts are aligned directly with real business growth.
Full-Funnel Transparency
Every campaign follows a measurable path:
Ad Platform → Landing Page → Form Submission → Qualification → Booking → Sale
This full-funnel reporting model provides clients with clarity, accountability, and a clear understanding of how advertising investment translates into tangible results.